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How To Advertise a Cleaning Business?

Without a marketing plan a new cleaning business can't survive for long. The key to a successful advertising  is to try  different and unique approaches to bring in new customers. Marketing doesn't have to be expensive, the cheaper techniques are the better.

Here are some of the most successful advertising and marketing ideas that are not expensive and are very effective for a cleaning business:

  • Business Cards are very important marketing tool. Always give 2-3 cards to each person instead of one, because this person could refer your services to others.

  • Business Website is an essential marketing tool, everybody is using the internet to research company information. Designing websites are very affordable.

  • Consider magnetic or professional vehicle signs that have your company info and website address.

  • Inexpensive flyers on advertising boards of local store and supermarkets for free.

  • Advertise in places where there is no competition.

  • Always use pictures to describe your services. Visual appearance is more catchy than a long description. Your images has to be unique and creative to attract readers. Use your images everywhere you advertise( website, business cards, flyers, vehicle signs,...)

  • Promotional advertising is a cost effective marketing techniques. Giving away free gifts like pens, key chains, and calendars, using your company information, make your ads stay longer compared to one day newspaper ad.

  • Always try many different ads and sales letter instead of sticking with just one ad.(Try To apply the split testing formula in all your advertising)

  • Having an ad running for longer time in local cheaper newspaper is way better than having one day ad in expensive popular newspaper. Advertise consistently for longer period of time to achieve enough visibility. Your message need to be in front of your potential clients whenever they are ready to order or to request more info about your service)

Here is a sample flyer notice that can be your first advertising endeavor, and bring in that first customer for your Cleaning business.

  Office Cleaning Service

We do the work - You relax and take it easy.
You get the best job in town, at rates you can
afford. Your satisfaction is always guaranteed!
For more details,
Call Sue: 123-4567 - ABC Office Cleaning Services!



 

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